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Blue Whale Pool & Spa: running a 200+ pool route in San Antonio

The company

Blue Whale Pool & Spa is a San Antonio pool service company owned by Jonah Gonzales. It started with 10 pools, had 27 accounts by its second season, and now services 200+ residential and commercial pools every week across San Antonio, Boerne and Universal City. Accounts include a 157,000-gallon HOA pool.

Jonah was named to PoolPro Magazine's 30 Under 40 list (Class of 2025), and the company was featured in PoolPro's March 2026 "At The Shop" issue. Blue Whale is a Leslie's Certified Pool Pro.

What makes the operation work

Amanda Gonzales runs the back office: billing, systems, and the SOPs that keep quality consistent at every stop. Every technician gets a binder with service steps, customer scripts and escalation paths. Blue Whale reports customer attrition under 3% across seven years in San Antonio.

The challenge

In the company's own words, Blue Whale is "great at pools, terrible at Google": hundreds of satisfied customers and almost no Google presence.

What PoolWeaver does

PoolWeaver provides full consulting for Blue Whale across five areas:

Sales: shaping how Blue Whale wins and follows up on new pool accounts.
AI setup: putting AI tools to work on the day-to-day operations behind the route.
Agent setup: configuring AI agents that handle routine customer communication and follow-up.
CRM setup: organizing leads and customers in one system so nothing falls through the cracks.
Business process mapping: documenting how the business runs, building on the SOPs and technician binders Blue Whale already relies on.

Learn more

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